I'm back. An old friend was in town for a visit and I lost focus on this blog. Losing focus has nothing to do with aging, it’s been my problem since kindergarten. And visiting with old friends is always a priority. If I hadn’t been I would have been off on a rant about stereotypes. Like now.
Yes, I read
an article on the local newspaper's online section. Seems a grocery store
changed the location of several products and according to the the whiner, “the
60 and 70-year-old shoppers were lost.”
What do you
bet all the customers were lost?
Confusion happens with change and most of us get over it…no matter what
our age. Readjusting at 30, 40 and 50 happens as a matter of life course. Oddly
enough, many of the current stereotypes are based on our parents, what they looked
like, what they were feeling and doing back in the 50’s, those folks who would
be hundreds of years old today. The mothers who wore “housedresses,” and dads in their bowling team shirts .
When I see
these stereotypes I wonder who the creatives are who staff the advertising
agencies. When I read a complaint like above I accept that the “average” person
(And I hate the term! None of us are average!) may not be up to date. Still, it
bothers me, so I take to the blog to rant.
Read,
observe, do whatever it takes to stay current. Living in the past helps no one.
Don’t be caught stereotyping. Those of us in our 60’s, 70’s and 80’s are no
more lost than most.
And that
ends today's rant.
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